The copywriter is expected to provide ad copies and relevant images for the landing page, email newsletter, and social media channels of FashionPassion’s new ebook “Becoming a Fashion Designer”. The ebook offers fashion career advice from prominent designers. Through the ad campaign, the company wants to obtain 4500 ebook downloads to generate new leads.

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The target demographic is 16-30-year-old fashion/design institute students, recent design graduates, or comparable, who are interested in becoming fashion designers or starting their own fashion designing firm and need direction and relevant guidance. The campaign should communicate that the ebook is available to download for free. The tone of voice to be used should be formal, friendly and informative.